Writing
Articles
Perspectives on technology leadership, operations, marketing systems, and scaling businesses.
-
- Engineering
- DevOps
- AI
Local-first AI coding agents, self-hosted runners, and quality gates that catch issues before they get expensive.
-
- AI
- Customer Service
- Operations
How to implement tiered AI automation in customer service, from chatbots to AI agents to human escalation.
-
- Marketing
- Analytics
- Data
Why last-click attribution persists, building a customer data platform, and practical approaches to incrementality testing.
-
- Content
- Automation
- Publishing
Building headless publishing pipelines with AI-assisted content generation and human checkpoints.
-
- Leadership
- Engineering
- Strategy
Why migrations fail and how to plan cutover, manage stakeholders, and run post-migration retrospectives.
-
- Engineering
- Leadership
- Strategy
Quantifying technical debt in terms executives understand, and practical strategies for paying it down.
-
- Product
- Operations
- Engineering
Why most internal tools fail at adoption and how to build ones that integrate into existing workflows.
-
- Marketing
- AI
- Direct Response
What changes and what stays the same when AI meets direct response marketing at scale.
-
- Marketing
- Operations
- Performance
Budget allocation frameworks, real-time optimization, and reporting that drives decisions at scale.
-
- Leadership
- Career
- Engineering
The hardest skill shifts when moving from building software to leading the people and strategy behind it.
-
- Deliverability
- Infrastructure
Dedicated IP addresses, sender reputation monitoring, and reverse DNS setup for email deliverability.
-
- Deliverability
- Troubleshooting
Checking email content, verifying sender reputation, and ensuring proper server configuration.
-
- Operations
- Remote Work
- Leadership
Async communication, documentation-driven collaboration, and measuring output over activity in distributed teams.
-
- E-commerce
- Conversion
- Customer Experience
Multi-channel approaches to cart recovery including telesales integration and personalized follow-up.
-
- Operations
- Strategy
- E-commerce
Shared infrastructure vs brand independence, data isolation, and knowing when to merge or keep separate.
-
- SMS
- Marketing
- Branding
Branded SMS setup, comparison of short link platforms, and creating memorable text campaigns.